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who we are

We are Paul and Lynn Riehm, the owners of Sterling Avenue and also Riehm Renovations. Paul is originally from St. Louis and has been in the remodeling business his whole life. I grew up north of Salem and am a high school teacher. I also help Paul with designs and decorating his clientโ€™s remodels. We decided to open Sterling Avenue to help us with our clients, but also to provide you with closer access to quality home decor items. This new adventure has been exciting so far and we canโ€™t wait to see where it goes! Stop in and say hi, see what we have and how we can help you create your dream space!


our philosophy

We strive to exceed our customers' expectations and establish long-term relationships by finding unique and beautiful items for your home. Our customers are at the heart of every decision we make. We believe your home is your haven, and you should love what's inside it.

kind words

Sterling Avenue is the best store around. Lynn and Paul Riehm have a definite talent of bringing quality home decor to our area. Whether you go in looking for your own home or a gift you will have no trouble finding what you want and more.

Janet C.

Sterling Avenue is my go to store when I need design help or home decor to fit a certain area of my house. The owners, Lynn and Paul have created such a wonderful atmosphere within the store to help customers envision all types of decor within their homes. The store is set up in a way that can be easily changed for seasonal set ups. The way they decorated different types of trees at Christmastime inspired me to overhaul my entire tree and decorations with new garland and ornaments. The end result was beautiful and I am so thrilled with the quality of the products they sell. The employees at the store are all helpful and I have only had a positive experience while shopping. I am so happy to have found so many great pieces for every room of my house! Our town is so lucky to have Sterling Avenue.

Angie K.

I love Sterling Avenue! They always have the nicest and most unique products anywhere around. The staff is very helpful and kind. Itโ€™s such a pleasure shopping here!

Elizabeth W.

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